Three Secrets to Persuasion

Three Secrets to Persuasion
1. Brightness
2. Darkness
3. Frequency

Paint Bright word pictures
that describe the positive, exciting future
that awaits if a person follows your recommended
course of action.

Paint Dark work pictures
that describes the gloomy and frightening
that awaits if a person doesn’t follow
your recommendations.

Then Repeat the message (again and again)
until your audience gets it and does
what you suggested.
You can learn to persuade
Learn to sculpture your words and phrases
into masterpieces that evoke the
response you want.